Alpha Facebook Tips: March 2011

What should Small Business Advertise on Social Media ?

Would you like to have the Best ROI for Advertising on Social Media ?
What is the Number One Mistake made in Advertising on Social Networks ?

          The number one Mistake in Advertising on Social Media is

          Advertising your Website !

          Why ?

          When you are on a Social Network you are generally

          in the middle of a conversation ,

          or looking up a friend ,

          or looking for a Page ,

          or making new contacts ,

          or reading a Celebrities inane drivel ,

          You do not want to leave the network to visit a Website .

          Your Website will get some hits with Social Advertising ,

          but you would have a much higher Success Rate

          if your Advertising directed people

          to a Promotion within the Network .

          Advertise your Page or Group site first ,

          once people are on your Business Page

          they can then be redirected to your Website for a Special Deal ,

          But , the Deal must be immediately available on your Page .

          The Traffic that will then go to your Website

          are only those who want to exit the Social Network ,

          so your Advertising must capture Sales through your Page firstly.

          We recently Interviewed Hypo ,

           the Big Business Social Media ' expert ' .

           Alpha ; So Hypo , tell us why you recommend

           Business to Advertise their Websites on Social Media ,

           and not their Business Pages or Groups ?

           Hypo ; Well that is obvious isn't it ?

           we want to drive traffic to the Website

           not to their Page ,

           it's all about the number of hits on your Website .

           Alpha ; Ok , have you thought about

           whether the Customer will want to leave

           their Social Network to visit a Website ?

           Hypo ; No I haven't ,

           but it doesn't matter anyway

           because we want them out of the Social Network

           and onto the Website .

           Alpha ; Isn't that what you want ,

           and not what the Customer wants to do ?

           Hypo ; Look , I don't care what the Customers wants ,

           the deal is this , we are driving traffic to websites .

           Why would I want them to go to my Client's Businesses Page ?

           What's in it for me ?

           Alpha ; Well , you would get a lot

           more Traffic to the Business Page ,

           because people would not have to leave their Social Network ,

          and therefore a lot more conversions to Sales .

          Once they're on the Business Page there should be

          an accessible Business Deal or Offer immediately ,

          and they can Bookmark the Website to access later .

          Would that make more sense Hypo ?

          Hypo ; I've told you already I don't care ,

          we are going to keep driving traffic to Websites ,

          because that's what I'm paid to do .

          In summary ,

          Don't Advertise your Website on Social Media ,

          Advertise your Social Network Page ,

          but have your Website displayed on your Page

          with an immediate Special Offer ,

          and use Marketing and Advertising concurrently for Best Results .

Copyright - Alpha Training - Alpha Social Media - Jeremy Reynolds - 2011

How can Small Business effectively Market on Facebook ? - Part 1

Can a Small Business obtain a Short Term ROI on Facebook ?
Why Advertise on Facebook ?
Why do Marketing and Advertising need to happen concurrently on Facebook ?
Are you frustrated with your current Facebook Page results not converting to Sales ?
What is the difference between a Facebook Profile , Page and Group ?
How should you deal with Negativity and Jokers on Facebook ?
Why does Small Business need a Pragmatic approach to Facebook Marketing ?
Does Big Business and Small Business have different needs on Facebook ?
Why integrate Facebook , Twitter , LinkedIn , MySpace , Tumblr and FriendFeed ?
Why Post Blogs and Vlogs on Facebook ?
Should Small Business be mainly Social on Facebook ?
Why do most Social Media ' experts 'primarily represent the needs of Big Business ?
How to use the Discussions Tab for Marketing
Why develop a major presence on Facebook ?
Should you use Celebrity endorsement in your Facebook Marketing ?

Thursday, March 31, 2011

Tuesday, March 29, 2011

Sunday, March 27, 2011

Friday, March 25, 2011

Thursday, March 24, 2011

Wednesday, March 23, 2011

Tuesday, March 22, 2011

Monday, March 21, 2011

Saturday, March 19, 2011

Friday, March 18, 2011

Thursday, March 17, 2011

Thursday, March 10, 2011