How to avoid the Number One Mistake in Advertising on Social Media - Part 1

•  What should Small Business Advertise on Social Media ?

• Would you like to have the Best ROI for Advertising on Social Media ?
• What is the Number One Mistake made in Advertising on Social Networks ?

          The number one Mistake in Advertising on Social Media is

          Advertising your Website !

          Why ?

          When you are on a Social Network you are generally

          in the middle of a conversation ,

          or looking up a friend ,

          or looking for a Page ,

          or making new contacts ,

          or reading a Celebrities inane drivel ,

          You do not want to leave the network to visit a Website .

          Your Website will get some hits with Social Advertising ,

          but you would have a much higher Success Rate

          if your Advertising directed people

          to a Promotion within the Network .

          Advertise your Page or Group site first ,

          once people are on your Business Page

          they can then be redirected to your Website for a Special Deal ,

          But , the Deal must be immediately available on your Page .

          The Traffic that will then go to your Website 

          are only those who want to exit the Social Network ,

          so your Advertising must capture Sales through your Page firstly.

          We recently Interviewed Hypo ,

           the Big Business Social Media ' expert ' .

           Alpha ; So Hypo , tell us why you recommend

           Business to Advertise their Websites on Social Media ,

           and not their Business Pages or Groups ?

           Hypo ; Well that is obvious isn't it ?

           we want to drive traffic to the Website

           not to their Page ,

           it's all about the number of hits on your Website .

           Alpha ; Ok , have you thought about

           whether the Customer will want to leave

           their Social Network to visit a Website ?

           Hypo ; No I haven't ,

           but it doesn't matter anyway

           because we want them out of the Social Network

           and onto the Website .

           Alpha ; Isn't that what you want ,

           and not what the Customer wants to do ?

           Hypo ; Look , I don't care what the Customers wants ,

           the deal is this , we are driving traffic to websites .

           Why would I want them to go to my Client's  Businesses Page ?

           What's in it for me ?

           Alpha ; Well , you would get a lot

           more Traffic to the Business Page ,

           because people would not have to leave their Social Network ,

          and therefore a lot more conversions to Sales .


          Once they're on the Business Page there should be

          an accessible Business Deal or Offer immediately ,

          and they can Bookmark the Website to access later .

          Would that make more sense Hypo ?

          Hypo ; I've told you already I don't care ,

          we are going to keep driving traffic to Websites ,

          because that's what I'm paid to do .


          In summary , 

          Don't Advertise your Website on Social Media ,

          Advertise your Social Network Page ,

          but have your Website displayed on your Page

          with an immediate Special Offer ,

          and use Marketing and Advertising concurrently for Best Results .



         

         Copyright - Alpha Training - Alpha Social Media - Jeremy Reynolds - 2011